Sweating Design

Via ArsTechnica, a Business Week report on a session at SXSW on why great design is hard. In particular, the report highlights some really interesting design practices at Apple. Generating ten pixel-perfect alternative designs on the way to one final product sounds exhausting. The discussion of holding separate brainstorming and implementation design meetings, even late in the game, fits pretty well with our own take on iterative design. If you’re not willing to consider radical ideas, you’re producing an incremental design and you may end up boxed in a corner. (We just took a major UI zig on a project very late in the process, so I can report that this approach is not without pain, but we’re pretty happy with the result.)

posted March 13, 2008 by eric

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